03/30/2015 in category "Internet & SEO" средняя оценка: 4.0 reviews 20

Free-SMS-SitesThe technology and various facilities provided by it has completely changed human life. Previously it took months to talk someone while now it takes a few seconds to connect to people. With the help of mobile revolution the communication has been made easier than ever before. One can easily talk or even send a message with the help of a mobile phone. There are end numbers of functions performed by this handy device. Some of the functions are known as basic functions while others are known as advanced functions. The Short messaging Service, which is known as SMS is also one of such basic function of a mobile device.

Though the SMS service is used for messaging a small text, but in modern days the same has been used for marketing purpose also. However, as this facility is chargeable on ordinary phone with a normal billing plan, it is not feasible to send the SMS from mobile phone for marketing. Hence, there are many websites which allow their users to send SMS using their sites. These messages are sent as free SMS and hence, one does not need to make any payment to the website.

There are various reasons for which the sites which provide free SMS service is preferred by people.

  1. Easy to Use: The system of sending SMS through a website is quite easy. One just needs to follow the system guidance and within a few seconds the work is done. One can feed the numbers from the saved file on the system or USB drive and with a single click can send a number of SMS.
  1. Free of charge: The best part of websites which allow sending such bulk SMS, is that it is completely free of charge. There is no cost involved in any forms may it be subscription cost or enrollment cost or under any other title.
  1. Flow of bulk:The sending of the bulk SMS is the unique feature of this system. A single click on a button and thousands of SMS float immediately.
  1. Anytime use: This system is not time bound. One can send SMS at any given point of time. However, it is better to be rational and send the SMS according to a time when maximum receivers can read it.
  1. Repeated sending possible: The sending of the same SMS repeatedly is very much possible here. One just needs to make a few more clicks and the job is done. Every day the same process can also be done without any sort of restrictions.
  1. No restrictions from websites: There is complete freedom from the website about how, when and how many times one can send the free SMS. There is no one who stops the user except the system and therefore it makes the user send the SMS comfortably to a number of customers without any restriction. This is the most important part of this system that it is completely user friendly as well as user oriented.
03/28/2015 in category "Education & Business" средняя оценка: 4.0 reviews 34

Of course, Sun Tzu is quoted even in the context of business! So, think about the fact that he said, “If you know yourself, but not the enemy - for every victory gained you will suffer one defeat” and you will know exactly why competitive analysis is extremely important for your business. There are different parameters that you can include when it comes to competitor analysis and it would be pertinent to look at the metrics that matter.

Social-media-engagementSocial media engagement

Yes, going social is everything as far as today’s business climate is concerned. You should therefore pay attention to the social audience engagement and frequency and quality of conversations conducted by your competitors. Aspects such as the following should go into an assessment of social media engagement:

  • Online sentiment towards your competitors’ brands
  • The amount of social sharing of the competition’s content
  • Influence, reach and amplification

Search engine rankings

It can be something as simple as inputting the keywords that matter to your business and checking out how many websites figure in search engine rankings. Then determine why your competitors’ pages are garnering higher rankings than yours for certain terms. It would then make sense to put the same successful practices to work for your site!

There are quite a few online tools that are available that allow you to input a keyword and add your own domain and a competitor’s domain to compare results.

Don’t overlook the importance of doing some thorough digging into your competitors’ backlinks too – they may present opportunities for you as well that will contribute to increased keyword rankings and traffic to your pages.

Monitoring advertisements

It is important to know what keywords your competition is bidding on when it comes to online ads. It is also important to know where your competition is advertising and what their PPC efforts are like. There are plenty of online tools that allow you to:

  • check the ads that companies are using
  • locations of these advertisements
  • split testing

Website standings

Another useful metric to use when it comes to competitor analysis is to check out how the websites measure in terms of traffic, content, social mentions and authority. Again, there are plenty of firms that deal with analyzing the health of websites and you can easily retain their services to get comprehensive and accurate insights into what your competition is doing.

Online reputation

Online reputations of any company, including yours, consists of:

  • appearance in the search engine results pages
  • discussions on various forums
  • social sentiment and tone of influencers / brand advocates towards your company
  • reviews and existence of any complaints on well-known (and well-visited) 3rd party information sites

It would be useful for you to check about the number of times that your competitor’s blog has been mentioned or shared across various platforms. Perhaps the easiest way in which you can do this is to subscribe to their blogs or even follow them on their different social media accounts. Again, signing up for the company’s newsletter is also an extremely good idea because you can get a first-hand impression about what they are doing right or what they are doing wrong.

How do you size up a competitor in the online world?

Sales-Order-ManagementSales Order Management: Manage sales quotes, blanket sales orders, EDI orders and sales order processes in NAV. Realise shipping and invoicing independently of each other, control partial shipments, manage prepayment invoices, etc.

Sales Invoice Discounting: Set up flexible discount terms (percentage, minimum levels, etc) at line or total order value in multiple currencies. Once set up, discount calculations are carried out automatically.

Campaign Pricing: After setting up a price/discount campaign, customers or contacts associated with the campaign will automatically receive the campaign level prices and discounts.

Alternative Shipping Addresses: Multiple ship-to addresses accommodate and manage customers that have more than one site to which orders can be shipped. The delivery location can be selected when generating a sales order or invoice.

Warehouse Management

Automated Data Capture; Hand held bar code devices can assist in streamlining the receipt and put away of items and subsequent picking for dispatch.

Set Up Bins: Creation of a warehouse layout within NAV enables optimisation of put away and picking processes, allows restrictions for size, weight, volume, etc to be assigned to specific bins and certain areas of the warehouse to be utilised for quality control procedures and marshalling of picked orders.

Returns Management; ensure any returned items are quarantined and assessed for eventual resale.

Location Transfers; ensure stock is tracked from one location to another, for example from stock to distribution centres, retail outlets, etc.

Inventory Management

Stock Analysis: NAV provides rich analysis functionality to enable analysis of customers’ purchase patterns by item, spot trends, assess item pricing, etc.

Alternative Suppliers: It also allows the management of purchasing the same item from different suppliers (with different price points, lead times) therefore providing the best customer service and availability of items.

Item Ledger Integration: NAV’s item management enables the setup of core item information (costing methods, unit cost and price, margin, lead time, etc, etc) and integrates fully with the General, Sales & Purchase ledgers.

Substitutions and Cross References: NAV manages item alternatives/substitutions together with the ability to cross reference supplier or customer item codes with those held internally.

Traceability: You can batch or serialise track items enabling full traceability from supplier to end customer of any item.

Time Line Visualisation: NAV provides a fully integrated tool, providing the user with a visual projection of future supply and demand and enables the user to make dynamic modifications on the fly.

For information on Advantage’s ERP solutions for wholesale distribution, call Martyn Kemp on 0203 004 4600 or email martyn.kemp@advantage.co.uk.

About Martyn Kemp. Martyn Kemp is a Microsoft ERP Sales Specialist with over 13 years’ sales experience of Microsoft Dynamics NAV (NAV) and a prior 5 years sales experience of the ERP SME UK market. Martyn has been responsible for driving new sales of NAV combined with managing some of the existing strategic NAV clients at Advantage Business Systems for the last 6 years.

03/28/2015 in category "Education & Business" средняя оценка: 4.5 reviews 85

Responsive-DesignWhether you are a web designer, an owner of a design agency, or a businessman who wants his site to look modern and dynamic, you cannot but keep up with current web design trends. It has always been true, but during the last couple of years we’ve seen such drastic changes in what is considered to be good form that a design from three years ago seems as outdated as one hailing from the beginning of the millennium.

So, what you should look out for in 2015?

1.Responsive Design with All Its Consequences

Mobile revolution of the last several years has paved the road for responsive design, turning it into the mainstay of all modern web design. As the number of mobile Internet users continues to grow, so will the importance of responsive design: today it is mainstream, tomorrow it will be a must for everybody who wants to stay in business. It calls for general simplicity, minimalist aesthetics, and ability to customize the layout of the page depending on the device used to open it. 2015 is also likely to see a great upsurge of wearable devices, which will bring this tendency to a whole new level.

2.Card-Based Design

If you’ve ever used Pinterest you know what card-based design is. And, according to a number of tech sources, it is where the future of the web lies. Cards are easy to adapt to different screen sizes, they look clean and simple, they are easy to manipulate and to create personalized web experiences for every user in particular – in other words, they are all the rage today, and it feels like they are universally accepted as building blocks for the web of tomorrow.

3.Interactive Storytelling

A new popular school of thought in web design states that websites should serve as a medium of telling the visitor a story. Design should take the most important aspects of the brand in question and build a narrative around it, influencing the visitor emotionally and aesthetically at the same time. It is hard to achieve, but it is where all the big players are headed.


The web has never been very good at using fonts – mostly because web type-kits have always been too expensive to be used by anyone but the big and affluent companies. However, the situation is changing: there are many either cheap or completely free kits that anyone can use. And it will certainly change the way websites look: we are going to see a lot of both extremely ugly and fascinatingly beautiful typographic decisions.

5.Scrolling, not Clicking

Mobile devices are again to blame – it is much easier to scroll when using a smartphone, and modern design is all centered around it. In 2015 we are likely to see more websites choosing scrolling and using single large pages against spreading the vital information among dozens of pages connected with links.

Of course, this list is by no means comprehensive, nor is it certain: some trends may not come to anything, while we can encounter others, still unknown ones. But these five are almost certain to emerge on top.

03/28/2015 in category "Education & Business" средняя оценка: 3.5 reviews 34

benefit-selling-onlineOnline has become right medium for many to reach wide range of world at short span of time. Your business should not be an exception. If you want to large group of people to know about your product, online is the only source. As the internet is accessible through mobile phones that are available today, many people use this internet continuously, choosing this medium to promote your product / service through this medium is the smart way to excel in the competitive industry.

Your business will be benefited in many ways when you choose to promote your product online.

Low startup cost  

This is a great benefit enjoyed by all business holders in their initial stages of running the business. No business can afford to go with heavy investments in promoting their business. Your product will not be popular in the market unless you implement good promotional strategies. An effective gaining the attention of large customers with less cost is to promote it online. There are many classified sites that help you promote the business at less cost. All you need to have is a website that helps the customer to know about your product or service in detail.

Time saving

There is no need for you to reach every customer and take the pain of explaining the benefits of the product to sell it.  You can choose some popular listing sites to promote your product. People who reach these sites to buy any other products will get to know about your product and there will be high chances of purchasing the product if they like your product. You can do this online promotion anywhere with the help of laptop or personal computers. You can send your message to millions of people just with a click. This saves you a great deal of time in promoting the product to the world.

Convince of time

One will enjoy great convince of time in promoting the business. There is no restriction about the time you can choose to work for promotion of your business. You can choose to work at 4 in the early morning or 12 at the night.  You can just reply to your customer queries at your convenient time. Promotion of the product will never be restricted to a particular location when you promote the product online. Your product will be viewed by large number of customers across the world.

Make the product available anytime

All the customer will not have the convince of shopping the product for their needs. When you promote the product online through business listing sites, the customer will have chance to accesses your product information anytime and he will enjoy the convince of shopping the product at his desired time.  Your product can be purchased by the customer 24 hours a day and seven days a week from the comfort of the home. There is no need to for him to adjust his shopping behavior to purchase the product online.

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